If You Build It, They’re Not Coming

PHOTOS OR THE LACK THEREOF ARE IMPORTANT home listing data as this post at 3 Oceans by Cindy Lin in this great post. Read the whole thing.

What I’ve noticed on Craigslist homes for sale listings is that many agents simply place an ad on Craigslist as an afterthought, and don’t take the time to import one or more photos.

Buyers use home photos to eliminate homes from their tour list. This was the point of Cindy’s post. The lack of photos puts the buyer and buyer’s agent in the position of needing to tour a home to eliminate it as a possible buy. Experienced agents understand.

I’ve noticed that experienced agents deliberately leave photos out of listing information. Where the home has some major defect, like front elevation, interior, or other major defect experienced agents leave photos out of listing information to pull in the best buyer’s brokers who know that they must see every listing that might fit their buyer clients needs, and so must tour the home without photos. I’ve toured hundreds of homes on behalf of buyers precisely because there were no photos. Diligent agents do tour these homes just to make sure the home does not meet their buyer’s criteria.

The lack of photos tells a buyer out shopping that either the listing agent is lazy, or more likely there is a major defect or defects with the home.

Sellers should also be aware that buyers and buyers agents particularly use photos negatively to eliminate home from their tour list. Photos should show the homes features, not just a beautiful photo so buyers will tour the home.

Subscribe to realestateblocks.com!